TV commercial for Nola Immigration Services, New Orleans.
We are not just a law firm
Overview
Immigration law advertises almost entirely on fear, deadlines, worst-case outcomes, and urgency. Nola Immigration Services had something no competitor could copy: their attorney is the daughter of immigrants, and her parents made the same journey her clients are making now. We built the campaign on that instead, so the spot says I know what this feels like before it says I can help you.
Process
Crafting a narrative around an immigration journey demands trust before introducing a camera. Collaborating directly with the firm's founding attorney, we crafted a treatment that honored her parents' path authentically, avoiding any sense of staged performance. Captured in 8K R3D using the RED V-Raptor, the final shot was composite-engineered for production efficiency by filming the attorney on green screen and separately capturing the New Orleans courthouse.
Result
We handled treatment, script, direction, and post-production. Delivered as a 30-second spot plus additional cuts, a Spanish-language version for air in Telemundo, and social verticals, all with optional captions, since a large share of this audience watches sound-off and reads in a second language. Designed to work as the firm's first impression rather than an interruption.
